The internet offers an extraordinary chance for companies and businesses to reach their target audiences in a wide selection of methods. Using social media and networks to connect with clients is one of the quickest developing areas of Web advertising. A few of the language used in social media is new and may be confusing. Following is a list of some of the more typical terms and their definitions.
* Aggregator or Newsfeeder-software that gathers and organizes content from blogs or other social networking platforms through those sites’ RSS feeds, and displays the content in a central location.
* Blogs-also known as “web logs”, these are sites that permit companies or individuals to produce a journal of articles, audios, resources and a host of other beneficial info structured into reverse chronological order, with the newest post at the top of the site. This type of social media can have numerous interactive features, such as permitting comments from visitors, RSS feeds, and widgets.
* Weblog Marketing-using a blog or web log to communicate company news, announcements, and business profiles.
* Blogosphere-refers to all the blogs and weblog interactions on the web.
* Content-refers to the material on any web site, which includes social media websites, and can be text, photos, video, or audio material.
* Crowdsourcing-typically a company term referring to using a public platform to complete a task or generate answers that would otherwise be done in-house or outsourced to a third party.
* Feeds or RSS Feeds-programs used by social networking sites to provide their subscribers with a easy way to acquire any new material without going to the actual site. These feeds are generally channeled into an aggregator, which organizes and displays them for the subscriber.
* Forums-usually in a bulletin board format, these websites permit members to interact by posting messages related to a specific subject.
* Groups-individuals or companies with a few typical interest or activity gathering together for on-line discussions, often utilizing e-mail systems to disperse their messages or posts.* Lurkers-refers to individuals who may go to a social media website, but do not contribute via comments or postings.
* Microblogging-social networking on a small scale, usually with limitations on the size of the post, the most popular example being Twitter.
* Podcast-audio or video content that subscribers can receive instantly, like a feed.
* Profiles-information in the form of text, picture, as well as audio or visual files provided by a person or company when signing up for a social networking site.
* Sharing-refers to the ability of individuals or companies within social networks to distribute material to others.
* Social media-this is the term for the platforms and tools that people or companies use to display content and interact online. This includes blogs, podcasts, groups, forums, networking sites, wikis, and so on.
* Social Media Marketing-using online social networking websites to promote a company’s service or goods.
* Social Media Optimization-techniques to improve an individual’s or company’s public awareness and attract attention within social networks.
* Social networks-these are websites where individuals use the network platform to interact and connect with others through their profile, sharing content, messaging, feeds, and other social media tools.
* Subscribing-ability to sign up for feeds from one or more sites, which will channel new content from those websites to a central location
.* Threads-refers to messages or posts under a single forum topic, or to the comments and trackbacks of blogs.
* Trackback-ability to leave a link on a blog to a related weblog post or comment on a various weblog.
* Viral Marketing-refers to distributing awareness of a product or service from 1 consumer to another through the social media platforms.
* Widgets-short strands of code embedded in a site that perform particular functions, such as news feeds or donation buttons.
* Wiki-web pages that may be edited by a group of individuals who’ve permission to do so from the page owner. With a fundamental knowledge of social media terms, businesses will be able to make use of marketing strategies in the social media arena. Social media marketing offers a whole new opportunity to connecting to a target audience, opening up a world of opportunity for any business.