If you’re considering putting a website online, you might have heard that its hard to find domain names that are any good. This might have been true a few years ago when there was a 22 character limit on domain names, but now that the limit is 63 characters there are plenty of good domain names available.
When choosing a domain name, its best to find one that describes your product or service. Your domain name is your online identity. Ideally, your domain name will be eye-catching, but easy to remember.
Your domain name is the very first thing site visitors see and gives them their first impression of your business. You definitely don’t want to make a bad first impression when a visitor comes to your site. Following are some basics to consider when choosing a domain name
Choose a professional sounding domain name. Consumers are impressed by value and quality, but the expect professionalism above all else. Your domain name should project high quality. Not only does the right domain name show your professionalism, it will help you earn customer loyalty.
Get a .com extension, you should always try to obtain a .com extension rather than .net, .org, .biz, etc. The reason is most people will automatically add .com as the extension when they type an internet address. There is nothing wrong with owning other extensions, but if you own a domain with a .net extension without first owning the .com extension, you will lose visitors.
Use keywords in the domain name whenever possible to get a higher ranking in the search engines. The search engines use keywords that were gathered by the spiders that crawl all the websites on the internet to decide which sites will be shown in the search results. A keyword rich domain name generally gets a high rank.
Don’t use hyphens in your domain name unless a phrase naturally has a hyphen. Domain names with hyphens in them are hard to remember. You will likely lose visitors because people will either forget about the hyphens or not be aware of them.
The structure and spelling of your domain name should be perfectly clear. If a visitor heard about your site through word of mount, they will likely type in the wrong address if your domain name is misspelled.
Be memorable, this is crucial. If people can’t easily remember your domain name, you won’t get the kind of traffic you need to be really successful. Keep your potential visitors in mind, and try to put yourself in their shoes when choosing a domain. Write down as many names as you can think of, and one by one ask yourself, “Would I remember this domain name if I heard it on the street?” When you can answer “yes” you’ve found your domain name.
Registering your domain name is quick and easy. The entire process usually only takes about 10 minutes once you’ve found an available name. Your name is your brand, so choose it wisely. The right domain name could mean the difference between success and failure.
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