Instead of wasting precious time chasing after potential clients on useless cold calls, spend your days discussing your information with individuals who are actually interested in your products and services.
This is the honest truth. Although you might not believe it, potential clients often have little to no interest in your services, the umbrella policies that you offer, the length of experience that you have, or your personal characteristics.
Customers are interested first and foremost in your skills at remedying problems with quick and effective solutions. Assure them that you will be able to rectify any problems that they might be having. It is also essential that you provide customers with information regarding the problems that you have fixed for others in the past. This will be discussed more later.
Focusing Discussing the benefits of your services instead of the services themselves is guaranteed to attract more customers.
Make sure to focus on the solutions you have provided to other customers. Keep in mind that the service you provide is a commodity. Your services should be guaranteed to improve your customers’ lives. The umbrella they are under is not what will improve their lives. Instead, agents get new customers by providing advantageous services to clients.
Make sure to discuss the benefits that your services will provide to clients, emphasizing the improvements that other clients have already experienced as a result of your expertise. When discussing the benefits of your services, make sure that you take each client’s needs into consideration as this will greatly increase their likelihood of doing business with you and your company.
There are two main obstacles to generating a larger customer base. The first challenge is to ensure that you are visible to potential clients. You then need to describe your services in such a way as to generate sufficient interest among potential customers.
Although customers require your services, many will be distrustful of you based solely on your profession. It is, unfortunately, far too easy to find individuals who actually go so far as to despise members of your profession, seeing them as little more than car salesmen.
This feeling leads many to shop for coverage and used cars in the same way. When agents get new customers, it is clear that they have found a way to break through this stereotype that agents possess of snatching as much money from their clients as possible.
Many agents are decent individuals. Customers are deeply interested in knowing that you are someone who can be trusted with their lives and livelihood. Essentially, advertising in the paper or on the internet is not sufficient.
The First Step is to Be Visible When potential clients conduct online searches for coverage information, they need to be able to find information regarding your reliability and professionalism in locations other than your official site.
When looking to establish a healthy relationship between agent and customer, do not focus your attention on your company’s location, name, or the duration of your professional career. The impression that your client will have of you will largely be formed before you even have the first discussion where the above information is talked about.
Your goal should be to attract customers to your business by ensuring them that you are truly concerned first and foremost with their livelihoods. Along with making yourself visible to customers, making yourself stand above the competition is also essential. The purpose of your job as an insurance agent is to improve the lives of your clients as much as possible and protect both them and their families with your coverage.
To learn more you can read this article – Insurance Agents Are Getting New Clients without Cold Calling. You can also watch this short video: http://www.youtube.com/watch?v=tPhlWy1yhW0