Building links is a critical aspect of any online campaign. The highest quality backlinks will serve you very well to gain the best position on page one of search engines. If your site is lacking in relevant backlinks, then you’ll have a tough time with targeted traffic generation from the engines. Many online marketers make costly mistakes while trying to get as many backlinks as possible. While sometimes the mistakes look insignificant, the results can be serious. If you want to maintain a long term relationship with the search engines and keep them happy, then you need to avoid the mistakes that we are about to discuss.
The first link-building mistake is checking for the link ‘no-follow’attribute. When a search engine spider sees the no-follow’ attribute, it will not follow that link. If your link resides on a page that assigns the no-follow attribute, then you won’t receive the linking power credit you were hoping for. So you can get the most out of your linking if you check the pages you’re linking from and make sure they don’t use the no-follow tag. Also be sure to get access to some good article marketing guide to make the most of your link building efforts.
While it’s not always easy to locate the better quality sites within your own niche, it’s definitely not impossible. Regardless of how narrow your own site’s niche might be, there are lots of sites out there that will have some relevance to your topic for link building purposes.
The second mistake is getting high quality backlinks that have irrelevant anchor texts. It doesn’t make a big difference to your link popularity when you get links from high page rank pages, but the anchor text is useless and has something like “Click here!” in it. Be sure to only use relevant keywords in your link text. If you get a backlink and it doesn’t have your keyword in the anchor text, the search engines would rank it for the wrong keywords, which can get you a penalty too.
Often you’ll see the situation where a site with good reputation is linked, then later on for whatever reason it turns into a negative reputation. This situation can easily develop if a website publishes objectionable content. This is why it pays to check where your outbound links lead to after checking if they’re broken.
Overall, you’ll gain far better results from a link building strategy that avoids these common mistakes. You’ll soon find that your site is getting plenty of quality backlinks that suddenly improve your search engine rankings.
Go over to http://www.EfficientArticleMarketing.com for more tips on how to market with articles. You’ll also have access to a completely free article marketing tips tutorial that will show you how to do article marketing the right way and increase your traffic while spending less time and money on your promotions.