SEO Tips For Local Businesses

The Internet might be global in nature, but if your business is local, it would be illogical to concentrate on global reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a global reach is a waste of time and money. A better approach would be to concentrate on your local community. You may be asking how this is possible, when the internet is global and Google does not classify sites according to their location. This article gives you some tips to go local with SEO.

The Internet might be global in nature, but if your business is local, it would be illogical to concentrate on global reach, when your customers live in your city, or even in your neighborhood. For local businesses getting a global reach is a waste of time and money. A better approach would be to concentrate on your local community. You may be asking how this is possible, when the internet is global and Google does not classify sites according to their location. This article gives you some tips to go local with SEO.

The first trick is to use your location in your keywords. For example, if you are in Boston and you sell car insurance, you’re most relevant keyphrase should be “car insurance Boston”. Because this keyphrase includes your business and your location, it will drive people who are looking for car insurance in Boston in particular.

Metatags matter for search engines, don’t forget to include your location together with your other keywords in the metatags of the pages of your site. Also, you must have your location in the keywords you use in the body of the text, if not it will look a little suspicious having a keyword in the metatag and not in the body. Keywords in the body text are very important and you can’t afford to skip them. If your site is only optimized for “car insurance”, this won’t help you rank well with “car insurance Boston”, so make sure that your location is part of your keywords.

Establishing backlinks with your location as anchor text is also a good tactic. It could be a bit tricky to get organic backlinks with your location as anchor text because some keywords with location are grammatically incorrect. You will end up having a hard time getting an organic inline link with this but you can use it in the Name field to comment on blogs.

Optimizing your site for global search engines, such as Google, Bing, or Yahoo can bring you lots of traffic but it can be difficult depending on the size of your demographic. Local search engines might be the real golden mine for your company. A local search engine might mean a search engine for the area but more likely for your country. An example would be Baidu; a great option if you are selling on the Chinese market.

For more seo advice and information on optimizing your site, contact fishbat today!. Check here for free reprint license: SEO Tips For Local Businesses.

Social Media Marketing Mistakes

There are so many companies, of all sizes, that have got the idea of social media marketing all wrong. It isn’t about getting rich quick, or a quick fix to small marketing budgets that will pull them through the recession with little effort. Social media is all about interaction. When you interact, you establish relationships; when you create these relationships, you create opportunities to share your products and services. This is not something that happens over night. It takes time, consistency, and a genuine interest in the creation and nurturing of those relationships.

There are so many companies, of all sizes, that have got the idea of social media marketing all wrong. It isn’t about getting rich quick, or a quick fix to small marketing budgets that will pull them through the recession with little effort. Social media is all about interaction. When you interact, you establish relationships; when you create these relationships, you create opportunities to share your products and services. This is not something that happens over night. It takes time, consistency, and a genuine interest in the creation and nurturing of those relationships.

There is no standard list of ethics when it comes to social media, but here are a few guidelines and things to avoid when using social media: First thing is to get to know others, don’t just try and sell and promote your products. Spamming is not ok, ever. It’s true that spamming is becoming an issue in the social media networks, and we are being required to weed through it, just like we do in our email inboxes. Do not spam followers; if they didn’t ask for it, don’t send it.

You must be consistent when it comes to using social media. Participating once a month or once a week just won’t get the results you desire. Do not be a social media snob; be willing to learn from others, not just the ones in your industry. Social marketing is about being social and connecting with others. If you want followers, you will need to be a follower. The same as if you open a storefront and think that customers will just show up, you cannot sign up and start off in social media assuming everyone is just going to come and follow you.

It’s important to realize that social media marketing does work, but as with any marketing strategy, there are the core pieces of that strategy that you must implement. You need to find the right social media marketing direction that will work for you and your industry, as well as design the campaigns that will yield the results that you desire.

This is a low to no-cost marketing choice, but you will need to invest your time. If you are not willing to do that, consider selecting another marketing option or investing in a social media agency, like fishbat, that will help you create and implement your social media marketing strategy.

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