The internet has changed what is done to sell a home, and many real estate professionals are not even aware of these incredible changes. If you want to sell a home sometime soon, this article will show you how the real estate world has changed, and give you some food for thought before you begin the process of interviewing agents for the job of selling your home.
Back in the 1990s, the stock brokerage industry was changing fast, as online discount models were being created for use by the average Joe. By creating and offering easy-to-use research tools, the average investor now had the same information as stock brokers and were empowered to make their own trades. Had you asked a stock broker about this threat to his career, you would have seen little concern as most brokers felt that their jobs were firmly secure. But today, there are far few stock brokers working, as the ones without insight, training, skills, and talent are easily replaced with an online trading system.
The real estate industry today is much like the stock brokerage industry was then. We have seen the internet evolve from “another place to promote ourselves” to the central marketplace of the housing consumer. A recent survey of homebuyers showed that 94% of them used the internet during the process of buying their home. There is no doubt that the internet is the real estate market place of the future.
Simply being “on the internet” is the focus of most real estate agents. They think this is what it takes to get a home sold. They put their property listings in the MLS which feeds to all the major real estate sites. If you list your home for sale with any real estate broker, you will end up on all these different sites. But does this mean your home will sell?
The short answer is “No.” There is actually a whole lot more to marketing a home for sale than merely placing it on the high-traffic, low-converting websites. A real estate agent who understands buyer behavior on the internet is going to be creating low-traffic, high converting web pages for each and every property that is listed. This is not a one-time thing, but actually a sequence of daily activities. Selling (marketing) a home on the internet requires a lot of daily work, and the prudent prospective home seller should take the time to ensure that the agent that is hired can first demonstrate how this will be done.
Joe Manausa, CRS owns the CENTURY 21 office in Tallahassee, Florida and is a leader in internet marketing for real estate professionals. He has created the highly popular resource page for home sellers to assist them to understand the significant changes in the real estate brokerage business.. Check here for free reprint license: What The Internet Has Done To The Process Of Selling A Home.