When people search for products and services with search engines like Google, they are served with a list of search results based on the phrases entered. Countless amounts of testing and research has shown that sites appearing at the top of the list of search results are commonly the ones that users will visit first. The method of web marketing referred to as (SEO) Search Engine Optimisation is the most efficient way to get to the top of search engine results. To stay ahead of your competition SEO is a very useful tool which can significantly boost the number of hits your site receives.
Search engines are growing increasingly influential as the internet grows and expands reaching ever greater amounts of people. If growth, expansion and and increased profits are what your business needs then SEO can help through accessing you a much wider consumer/client base. SEO as a method of web marketing, is in a number of ways is even more effective than print, television and radio, due to its infinite global market. In comparison to more traditional advertising methods, search engine optimisation is a low cost alternative. This means its accessible to large and small businesses alike.
When you put your search query into a search engine, the request is processed and you are provided with a list of what it sees as the most relevant web pages related to your search terms. There are differences in the way that the different search engines operate which means that entering the same search query into different engines produces somewhat different results. The search engines use complex algorithms to compute a site’s significance to a search term and emphasise different weights on the importance of various factors like page content, the age of a site and how many inbound links are pointing at the website. Occasionally, search engines will update their algorithms. This algorithm change is generally carried out to provide faster and more effective results to their users and to follow new online trends such as social media and video usage. Regardless of the periodic changes they make to algorithms, priority is always given to providing the most interesting and relevant experience possible.
Engines use software, often referred to as crawlers, spiders, or robots, to trawl though site links from one page to the next, evaluating page content and returning it to the search engines to be processed. All content is indexed according to that particular search engines algorithm and stored in its databases ready to be produced as search results. When a search is made, the engine checks the database for what it deems to be the most relevant web content and serves it to the viewer as a list of results.
Part of the SEO role is to identify which search terms are normally used by individuals interested in the products and services a website is offering. This makes it easy for them to ensure that your site holds the most relevant keywords, in the right places, on your web pages. Your sites search engine ranking and profitability is likely to be successfully boosted through this method
Links which point to a site are key to attaining the best search engine rankings. You could compare an inbound link to a vote or recommendation. There is great importance placed on the quantity and quality of the links. If a website has lots of good quality links pointing to it then search engines are likely to perceive that the site is an important site and this along with various other factors such as the age of a site and the amount of pages it has, can assist in boosting it’s position in the search results.
My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services from fixed price SEO packages through to high level SEO consultant services. I can offer you help and advice to get your website ranking in the top Google organic search engine listings. I can help you succeed in gaining higher search engine rankings. Search Engine Optimiser